2min chapter

Made You Think cover image

14: A Simple Theory to Never Stop Improving: The Goal by Eliyahu M Goldratt

Made You Think

CHAPTER

The Cash Flow Thing Can Make a Big Difference

Every dollar that you put into marketing is going to result in like $2 for growth machine. The sooner you can reinvest that, the better it's going to be for your company. It also makes a big difference if you're a small company or even if you can get less money on the contract, but better payment terms. You don't want to get into the habit of paying upfront.

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