3min chapter

The Long View cover image

Scott Rick: Are You a Tightwad or a Spendthrift?

The Long View

CHAPTER

Intro

An interview with Scott Rick, an Associate Professor of Marketing, delving into his research on the emotional factors influencing consumer financial decisions, with a focus on tightwads and spendthrifts. Scott shares personal anecdotes from his upbringing in Houston and how his family's relationship with money shaped his research interests.

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