Do You Know What Gets Done Away for Free?

In order to stand out, you've got to have really good content. What we're seeing is that giving that value right from the get go has been incredibly valuable or helpful to us. We've noticed that going from an ad directly to a wabanar sign up page has been incredibly expensive for the leads. So because of that, we want to stay nimble and flexible. That's why we're starting with ferent content that goes to an optin. How do you determine what gets given away for free? i think this is where a lot of people, aogles, are like, o i want that should be something included,. so why would i give it away for