78 - Market the Way You Buy | The Marketing Millennials with Daniel Murray
GTM Live
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Direct Response to Product Lead User Acquisition Flows
i love something that you talk about is this dark social aspect of things. The only time we'll run direct response is in two cases. And so all you're going to do is create a thousand leads a few opportunities and zero to one customers. That's where it's appropriate if you're selling midmarket enterprise sas. But more importantly, the 999 leads that your s t rs and a es are talking to that don't buy like that is the real th real problem with marketing.
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