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Procter & Gamble’s Lean Innovation Transformation
Cold Call
Is Your Product Experience Irresistible Superior?
Cathy has this notion of irresistible superiority, which is not just like the sound of that. She wanted to figure out what is behind our billion dollar brands? What are these brands doing where people have found them to be irresistibly superior? That's where she was kind of looking at these factors of it's not just the product. It's this emotional connection. And she strove to figure out how can we actually make sure that maybe not all of our innovations, but that most of our innovations are brought up to that bar.
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