Investing in Sports: A New Media Model
Goldman Sachs Exchanges
The Evolution of Sports Media Rights
This chapter explores the critical role of media rights in determining the value of sports teams, illustrated by the sale of the Los Angeles Dodgers. It discusses the impact of technological advancements on broadcasting agreements, as streaming platforms reshape viewer engagement and challenge traditional media models. Additionally, it highlights the evolving sports landscape, including the rise of legal sports betting and adaptations in leagues to enhance viewer excitement.
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