How I Built This with Guy Raz cover image

Advice Line with Andy Dunn of Bonobos

How I Built This with Guy Raz

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Crafting a Health-Conscious Vodka

This chapter follows a young entrepreneur's journey in creating a distinctive Polish vodka infused with lemon, honey, and ginger, emphasizing family traditions and real ingredients. It highlights challenges in the alcohol industry while discussing innovative marketing strategies aimed at educating consumers on ingredient transparency. The conversation also explores the balance between health-conscious branding and taste, emphasizing community aspects in alcohol consumption.

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