Deception and Manipulation in the Referendum Campaign

The first week of the referendum campaign started with an unmistakable voice: John Farnham.

His iconic hit is now the anthem for “Yes” voters, who say their vote is about being on the right side of history. 

For “No” voters, the ad is superficial – pandering to emotions rather than giving concrete reasons to support the Voice.

Meanwhile, tactics from the opposition have included pitching a second referendum and undermining the “Yes” campaign’s ad by pointing to a key lyric.

Today, contributor to The Monthly and The Saturday Paper, Yorta Yorta man Daniel James on the early day strategies of both camps and the potential for things to become more toxic as the campaign proceeds. 

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Guest: Contributor to The Saturday Paper, Daniel James.

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