Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast cover image

The Difference Between Keywords and Topics -- Jeff Coyle // MarketMuse

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

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Is There an Intent Mismatch?

If you get a page that's trying to target a head turn, and it starts ranking for stuff that the page doesn't fall through with, we reference that as an intent missmatch. So i need to know all the pages on my sigt that connect to c r m. And then i need to go into my second teer. Maybe its contact center, maybe it's customer's service, customers success or some other sub topic. Now treat that as a mass that you want to report on. You also want to know the pages that have characteristics that will drive new plans.

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