Tiktok is trying to drive monthly active users, but they can't measure it. They've shifted from identifying which metric we want to use as a k p i to actually setting a target for the metric. Tita just send mal to all their advertisers, letting them know they're enhancing their use of cookies. Tiktok are spending 80 thousand dollars over the course of a month on this campaign and youave no idea. It's like, ok, so you're spending 80 thousands dollars, and this is a service that maybe cost buckson, maybe 60 bucks a year. I think e a fuckin disaster.