The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast) cover image

Marketing Automation Secrets from the Experts with Colie James, Dama Jue, and Brianca Kirkman

The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

CHAPTER

Balancing Automation and Engagement

This chapter explores the effectiveness of using ManyChat for marketing while managing the challenges posed by social media platforms. The speakers discuss the importance of automation in streamlining lead generation and enhancing community engagement, emphasizing the need for genuine interactions alongside automated processes. Strategies for integrating automation without losing personal connections are shared, highlighting the shift towards convenience in marketing and consumer preferences.

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