We Don't Design Endings

The first book, if anyone hasn't read us, goand buy it and read it and support joe and his work, because it it's fantastic. Absolutely. And that, folks, is mostly on the why m why businesses aren't designing these things, why consumers aren't thinking about these things? I guess, m is i fair to say, is that is it? Ye, that's right. Well, maybe if we go back before that book was written, i d a couple of experiences am, one of which was this rubbish experience with a voce recognition stuff on on, like, i think, orange mobile phone network. And that high lighted a real lack of

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