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AI is Eating Search

Latent Space: The AI Engineer Podcast

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Rethinking SEO in the Age of AI

This chapter examines the transformative impact of AI tools like ChatGPT on search engine optimization strategies. It advocates for a shift towards 'agent experience' to enhance user engagement, focusing on the entire customer journey as traditional web browsing evolves. Additionally, it highlights the importance of clear, structured content and discusses the role of prompt injection and qualitative research in optimizing search functionalities.

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