Athlete Influence: Branding and Culture

Ben Gilbert and David Rosenthal, hosts of the mega-hit podcast Acquired, join Glue Guys to share their incredible journey from side hobby to multi-million dollar business. They reveal how they've doubled their audience every year for 10 years through organic growth and discuss their intense research process. The duo opens up about David's leap from venture capital to full-time podcasting, their "game day" recording rituals, and how they've redefined podcast monetization by focusing on quality over quantity. From grading tech acquisitions to telling the stories of business legends, Ben and David explain how they've created a unique product through obsessive craftsmanship and authentic chemistry.