12: The Rule of Two
Cortex
00:00
The Branding Choice Is an Interesting One, Mike
Kurgisat: Sometimes it's easier to go with a word in a language that is spoken around the world, and I hate to say English, right? But it's an easier one to go with. He says branding is important but not as much on the Internet if you have a name like Korgasen or law firm after it. "I think of my father has always been an entrepreneurial self-employed, thinks about businesses kind of guy"
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