Humanizing Your B2B Brand
B2B Marketing Exchange
00:00
B to B
Raymond: People are looking for deeper connections with brands. They're looking for more personal language talking to a brand, verses the brand talking over them or down to them. The landscape has changed a little bit to be more like the b to se model, which is why being able to clearly articulate your point and understand who your customer is is much more important.
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Transcript
