Are "Vibes" Real?
Stuff They Don't Want You To Know
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The Effect of Smell on Memory
Both positive and negative states can, according to studies like this, be unconsciously communicated via smell. What if multiple chemosignals all relating the same information inundate a given environment? And what if it creates a feedback loop? Something horrible happens in one place to a lot of people, but close enough in time to pick up those Chemosignals. That sparks their own fear or disgust response. Rinse and repeat. It's like a mother sauce of dark, evil emotion.
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