11min chapter

Acquired cover image

Hermès

Acquired

CHAPTER

Strategic Vision and Leadership Transition at Hermès

Exploring the transformational journey of luxury brand Hermès, the chapter showcases a significant investor's strategic vision in acquiring shares to eventually own the company. It delves into the dynamic shift in leadership from a creative to a more corporate structure, highlighting the challenges and decisions in leadership transitions within the iconic brand. The chapter also narrates a unique incident involving a popular canvas beach bag in Japan, contrasting it with the brand's usual successes and questioning the strategy in investing in other companies.

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