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Ep. 153, From Complexity To Clarity: An Episode for Facebook Media Buyers

The Smart Marketer Podcast

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How to Sell Stuff on Facebook

When Charlie was eight years old, he started selling greeting cards door-to-door. He noticed that older people responded best to him in his cub scout uniform. Facebook's business model is the retention of attention for profit and it curates its content based on a demographic psychographic behavioral analysis. "Every ad is now effectively understanding this is my sales pitch"

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