2min chapter

Wisdom From The Top with Guy Raz cover image

Graeter's (Ice Cream): Richard Graeter

Wisdom From The Top with Guy Raz

CHAPTER

Is Growth for the Sake of Growth Not Breeding Success?

"Growth for growth's sake is absolutely not part of our DNA," he says. "We don't ever expect to have 500 graders ice cream parlors" But it's investing in the future and taking care of the customer, Grinders CEO adds.

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