How to Negotiate a Million Dollar Discount

Caleb Johnson is the founder of Red Sea Capital Group where he focuses on broker relationships and asset management for commercial real estate syndications. In this episode, Caleb discusses the advantages to investing in smaller to midsize multifamily properties, shares how to prove yourself to GPs and capital raisers as a new syndicator, and breaks down his first value-add deal.

• Founder of Red Sea Capital Group
• Portfolio:
  • Five properties across three states
  • One retail property
  • Four multifamily properties
• Based in: Phoenix, AZ
• Say hi to him at: 
  • redseacapitalgroup.com
• Best Ever Book: Secret of Closing the Sale by Zig Ziglar
• Greatest Lesson: Have someone you trust that truly knows underwriting to give you a second opinion on your early deals.

Click here to learn more about our sponsors:

MFINCON

BAM CAPITAL

DEAL MAKER LIVE

Learn more about your ad choices. Visit megaphone.fm/adchoices