CNN.com's Ino Hoyle says he went in to the Gala thinking it would be a bunch of rich people feeling good for a night, eating nice food and having a big party. He found that 90% of those attending genuinely cared about giving away as much as they could most of the time. When you're hitting a certain scale as an organization, you need to do all of them - especially if you want to raise more than $100 million from individual donors.

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