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Sharp Tech with Ben Thompson
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The Sons and Isolation in the NBA
The sons will now be accessible to millions more fans in Arizona and globally. The only point where I was less convinced is the idea that this could be a funnel for people to sign back up for cable, sons regular season games. And if you put all 30 teams on like free apps, basically, and league pass was free, I could see that maybe sort of moving the needle more than just the sons in isolation would. If you're saying that the sons are going to convince people to buy cable, but the entire league, I don't know.
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