The strategy is different because of what I personally am interested in, says James Clear. "I have no interest in being famous professionally," he says. He likes brands like Kate Spade or Calvin Klein that you could say are known by name but not by face.
What would it be like to release a product without any platform, customer base, or name recognition? That’s exactly where James Clear found himself when he released his book, Atomic Habits. Now, Atomic Habits is a staple on bestsellers lists with over one million copies sold. On today’s episode, James is unpacking the psychology of a successful product launch and sharing his secrets with you. No matter what type of product you sell or what your customer base looks like today, these tips will help your next product launch be a hit!