The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

#44: Lauren Vaccarello, CMO at Salesloft, former CMO at Talend, VP Marketing at Box, Head of Digital at Salesforce

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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How Do You Think About Marketing?

Sally Kohn: How do you think about the marketing strategy? Clearly you have a good grasp on the market today. You've already closed a bunch of business. What is your approach to marketing? And if you could talk about the where sales fit, just kind of the whole go to market strategy that you see now.Kohn: I came up as a very revenue oriented, revenue driven, like our job is to make money. So part of us are focused on this whole brand concept. The second piece is really focused on how do we drive demand?What are our from enterprise to commercial for someone who grew up in digital?

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