Mars Inc. (the chocolate story)
Acquired
00:00
The Sweet Journey of FLM and Strategic Acquisitions
This chapter narrates the success story of FLM, a factory led by Forrest in Henderson, Nevada, which saw rapid growth under his innovative management. It explores key acquisitions, including Mars's purchase of Wrigley during the 2008 financial crisis, and highlights how the chocolate company expanded its product portfolio across global markets. The discussion also reflects on the significance of brand valuation, financial strategies, and the evolution of consumer engagement in the context of sustainability.
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