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The Pattern of Early Adoption of Security Tools

Defense in Depth

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Navigating Security Solutions for SMBs

This chapter examines the unique challenges small to medium-sized businesses (SMBs) face in adopting cybersecurity tools amid market dynamics that favor larger enterprises. Using relatable analogies, it emphasizes the importance of strategic timing and understanding customer needs in the tech adoption process. The discussion also highlights the role of value-added resellers and the necessity for security startups to simplify their offerings for better integration and user adoption.

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