How Do You Write Thought Leadership Content?

Knowing what people want to, want to read about is probably the most important skill. So first, like know your subject and then be able to pitch to the person like whose voice you'd be writing as. And then from there, it's basically drafting, giving it back to whoever you're writing as,. Having them edit, take a look at it, taking it back, reworking it until it's perfect. This can take a while. It's good to get a finger on that bump button so you can make sure people get back to you. I mean, I think then you want to also think about, should we tweet this? Do you have followers on Twitter? Maybe LinkedIn