Are You Placing the Right Bets In Your AI Strategy?
Decoding AI for Marketing
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Evolution of Marketers and Agencies in the Age of AI
Exploring the changing dynamics between marketers and agencies amidst technological advancements, the chapter highlights the crucial role of agencies in guiding brands through complex marketing landscapes. It addresses the slow adoption of advanced technologies like multi-touch attribution, emphasizes the importance of people in driving technological progress, and discusses the challenges and opportunities in leveraging AI strategies for marketing effectiveness and business growth.
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