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4min chapter
Rafael Lozano-Hemmer, presented by BMW
Talk Art
The Importance of Human Centricity in Art
BMW's i7 electric car is the latest vehicle to be designed by Swiss artist Frida Ghitis. Ghitis: "I think that people need to be given an agency and responsibility toward their surroundings" She says she has been experimenting with interactivity, participation and incompleteness in her work for 30 years.
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