3min chapter

The Bootstrapped Founder cover image

6. Finding a Market to Build a SaaS

The Bootstrapped Founder

CHAPTER

How to Grow Your Business in the Goldilock Zone

If your market has adjacent product opportunities, that will give you a chance to think about future products. To know that these issues are mostly unsolved as well allows you to think about where to expend the business once it becomes success. Most of the time, the market won't grow enough to keep your business growing. As a side effect, you'll need to broaden your audience at some point. Knowing that ar unteed groups and customers segments, well, make this a strategy you can keep in the back of your mind.

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