4min chapter

Mind Pump: Raw Fitness Truth cover image

2067: Seven Huge Business Mistakes Fitness Influencers Make

Mind Pump: Raw Fitness Truth

CHAPTER

Building Trust and Adding Value

There's this weird thing that trainers get, and this happens in other businesses, but it's extremely high in the fitness space where they think like, Oh my God, if I tell them that Justin told me, they're not going to hire me anymore. That scarcity mindset is prevalent in gyms and it's even more so in the influencer in fitness space. People will reward you for being that maven who shares other people's advice. They don't give a shit that it didn't come from you first. It's all about building trust and adding value.

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