I was talking to a group of entrepreneurs, actually, Artes and I could call last night. And the question that I was answering was, how, when you create this vision for your company, right? And then you trace the plan backwards, right? You're here. I want to get to hear this is where I want to be. How am I going to get there and make the plan? People were confused, like a lot of people, not a few, are like, well, what happens when the plan doesn't work? And I'm like, bro, that's the game. We find another way around."