When to Shut Down a Venture?

If a venture starts losing money, it will certainly be on read alert in my mind and n. And we'll think very hard about how we can turn it around. So cutting your losses reasonably early on is a good idea. I haven't always been good at that. For instance, virgin mega stores,. we we clung on far too long and cost us a lot of money. But you know, sometimes emotions can get the way. Where do the ideas come from? i think the best businesses come out of frustration.