Wake Up from Your Marketing Nightmare
Distribution First
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The Content Creation Conundrum
This chapter explores the pressures marketers face in the relentless pursuit of new content, often at the expense of utilizing existing materials. It emphasizes the importance of content repurposing and effective distribution strategies to engage audiences and maximize resources. The hosts highlight the need for a shift in understanding content marketing's success metrics, advocating for a balanced approach that recognizes the value of previously created content.
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