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E090 - $80M CEO: Adderall Addiction, Fitness Industry & Entrepreneurship | Christian Guzman

First Things THRST

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Evolving Influencer Dynamics in the Fitness Industry

This chapter explores the transformation of the fitness industry through influencer marketing over the last decade. It highlights the trend of influencers launching their own brands and the challenges posed by low-cost knockoff products in maintaining brand integrity and quality.

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