This week’s podcast is about my visit to Alibaba Cloud headquarters in Hangzhou.
You can listen to this podcast here, which has the slides and graphics mentioned. Also available at iTunes and Google Podcasts.
Here is the link to the TechMoat Consulting.
Here is the link to our Tech Tours.
Here are the main points:
1-Social and community platform commerce.
- Livestreaming (entertaining plus impulse shopping)
- Community platforms. Interest based social commerce.
2-Discovery-driven customer experiences and conversational search. Not keywords.
- Focus on discovery phase and impulse purchases.
- AR/VR (image search is easy version)
- Hyper personalization
- AI0driven browsing and conversational search
3-Tools to level the playing field
- Chatbot for CSR
- LLMs
- Content generation for marketing
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I write, speak and consult about how to win (and not lose) in digital strategy and transformation.
I am the founder of TechMoat Consulting, a boutique consulting firm that helps retailers, brands, and technology companies exploit digital change to grow faster, innovate better and build digital moats. Get in touch here.
My book series Moats and Marathons is one-of-a-kind framework for building and measuring competitive advantages in digital businesses.
Note: This content (articles, podcasts, website info) is not investment advice. The information and opinions from me and any guests may be incorrect. The numbers and information may be wrong. The views expressed may no longer be relevant or accurate. Investing is risky. Do your own research.
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