Interest vs. expert content pillars

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Josh Sanders is the Head of Content for Chris Donnelly, where he helped scale one of the fastest-growing personal brands in the world from 0 to 3M+ followers across platforms and a 0-250,000 subscriber newsletter in under two years, then engineered the systems that turned that attention into a $10M+ education business.

In this episode, Josh breaks down the data-backed LinkedIn growth playbook behind that rise. We cover how to grow a personal brand on LinkedIn in 2026, how to turn views into customers using offers, funnels, and attribution, why “don’t chase, attract” is the most effective creator strategy, how newsletters compound audience growth, and what most creators misunderstand about monetisation. Unlike most LinkedIn advice, Josh’s insights are backed by large-scale dataset reviews, rigorous testing, and real revenue outcomes. This is one of the most practical LinkedIn and creator growth masterclasses ever recorded.

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Produced by 7xContent - make your own Podcast with us here: https://www.7xcontent.com/

Follow Josh:LinkedIn - https://www.linkedin.com/in/joshejsanders/

Timestamps (accurate + true to transcript)
00:00 Introduction to Explosive LinkedIn Growth

00:21 Meet Josh Sanders: Content Mastermind

00:36 The Power of LinkedIn for Business Growth

02:32 Setting Clear Goals and Content Pillars

09:23 Optimizing Your LinkedIn Profile

17:21 Engaging with Your Network and Building Relationships

25:57 Creating High-Impact Content

28:10 Analyzing and Adapting Content Strategies

45:50 Leveraging Lead Magnet Posts for Engagement

46:56 Driving Conversations and Engagement on LinkedIn

49:35 Crafting Effective Hooks and Content Structure

51:47 The Science Behind High-Performing LinkedIn Posts

58:06 Tracking Performance Metrics on LinkedIn

01:03:55 Building and Scaling a Creator Accelerator Business

01:07:23 Creating a Cohort-Based Program for Maximum Impact

01:12:45 Marketing Strategies and Community Building

01:28:10 Finding the Right Team and Incentivising Growth

01:30:34 Conclusion and Next Steps