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Weapons of Influence #2: Commitment and Consistency (Ep. 189)

The Inforium

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The Trip Wire Strategy

i want to talk about something called the trip wire strategy. This is something that a few friends of mine have introduced me to. And when i realized what it was and how it worked, i started to see it in all sorts of businesses. It's built to exploit the reality that it is much easier to sell to a previous customer than it is to sell to somebody who is not a customer. So if you're selling something expensive, it can be really tough to turn a prospect into a customer that first time.

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