The Andrew Faris Podcast cover image

The Smartest DTC Operator You Haven't Met Is Optimizing With Data You Aren't Even Looking At

The Andrew Faris Podcast

00:00

Model limitations and non-Markovian spend dynamics

Michael discusses how marketing ROI depends on past and future spend and how cost-per-lead is a simplifying but imperfect model.

Play episode from 27:11
Transcript

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app