4min chapter

Hidden Brain cover image

An Ancient Solution to Modern Problems

Hidden Brain

CHAPTER

You're Listening to Hidden Brain

Shankar Vedanta: How do we harness the psychological power of rituals? A life insurance policy from Lincoln Financial offers more than just a built-in death benefit. Rituals are those actions that have to be performed repeatedly and they have some symbolic value. They're treated as special but don't have any specific goal or there's no visible connection between them, he says.

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