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#92: People Don't Often Change Their Minds on Big Topics. Why? (feat. David McRaney)

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Deep Canvassing - A Conversational Technique

Abe Lincoln: My favorite story was the one about the a canvassers in california. The learned at d campaign from the los angeles l g b t center, and their concepts called deep canvassing. He says they went door to door asking people why they voted against same-sex marriage. Lincoln: They started recording the conversations for their own research. And after doing a few thousand of these, they noticed that sometimes people would change their own minds in the conversation.

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