Dark Social Secrets Unveiled (Expert Interview)
B2B Mentors
00:00
Web Site First Content Strategy
The way companies measure marketing d put handcuffs on marketers and restrict them from doing things that actually work today. So instead of hoping that the point four % click on your web site and do something, why wouldn't you bring the web site content, repackage and reform it to what fits and linked in and then put it in the channel? That's a shift that requires new measurement, new minds set, and just an overall different way of thinking about it. And people need the the take homb here is that if you're having a dark social strategy, you need to have the right dark social content to fit in there.
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