Seth Godin - This Is Marketing: How To Find Your Viable Audience & Win Trust From Your Target Market
London Real
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How to Find and Recruit People Who Are Lynchpins
I know a couple in London who gets every one of their new employees to read your book, Lynchpin. And they struggle to find people who finish the book. So that's the only way we can move forward. I have never heard of anybody else doing that because it's so scary. There's a charity that I help out now and then called the Graceton Bakery. They make all the brownies and Ben and Jerry's ice cream. Their model is open hiring. And what it means is next job goes to the next person on the waiting list. No interview. Next one has been in prison. Next one. Been a drug dealer. NextOne. If you don't
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