The Punk Rock MBA cover image

Mod Sun

The Punk Rock MBA

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Authenticity in Music Promotion

This chapter explores the evolution of music promotion and the significance of authentic artistic expression. The conversation addresses the pressures artists face in a visually-driven industry while emphasizing genuine fan engagement and innovative album rollout strategies. It also highlights the psychological impacts of social media on artists and the journey towards finding fulfillment through meaningful connections rather than surface-level successes.

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