The Triple Bottom Line

The triple bottom line usually meansyou you got to make money to stay in business, how lightly you walk on the earth and treating your employees well. Well, we've actually switched from triple bottom line to multiple bottom line because we added the whole thing about the community. It shows up a lot in a customer loyalty, in people wanting to invest with us because they want to make a contribution to to the world that's a little bit different than maybe what they're doing. So i just think it's stories like these that just need to get out there a so it's really inspiring for me.