6min chapter

The Gray Area with Sean Illing cover image

Ben Thompson on how to make it in media in 2016

The Gray Area with Sean Illing

CHAPTER

Is There Still a Way to Do This?

In two thousand and four when would you go to techno rati dot com and look r i mean, there really wasn't a a distribution mechanism that made any sense. The way my blog got found is i emaled a college student at harvard named matthew glacius whose blog i liked. And he did that like three or four times, and then eventually I got an instepundant link. In a keven drum lincoln that was a big deal. So how do you stand out in that world? How do you get it so that not only will things go viral, but just in the crush of things that other people are producing for all these distribution mechanisms?

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