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I Launched an AI Presentation SaaS Startup in 4 Hours - Now with 20K Users

Culture of Code Podcast - The Podcast for Indie Hackers

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Targeting the Right Audience

This chapter emphasizes the significance of defining the ideal customer profile (ICP) and modifying marketing strategies accordingly. It discusses the transition from targeting students to professionals and highlights the challenges of gathering customer feedback while utilizing tools like PostHog for improved user engagement.

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