Episode 251: Retail Branding with Todd Maute
UI Breakfast: UI/UX Design and Product Strategy
Private Label Versus National Brands?
As the private label business has evolved, agencies like ours are coming in and making it a much more strategic and creative process. Depending on the retailer, the process and the companies that are used to develop and execute can vary greatly. With one of our customers, we do the brand strategy and the design for packaging. We also do all of the creative strategy for how it lives online and live on Facebook and social media. Then we work with their internal advertising agency. We work with their production company. WeWork with their printing firms to make sure all of that works together.
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