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10min chapter
Beyond Meat vs Impossible Burger | Interview | 5
Business Wars
Contrasting Strategies in Plant-Based Meat Marketing
This chapter analyzes the different marketing approaches of Beyond Meat and Impossible Foods, highlighting Beyond Meat's health-focused strategy and celebrity endorsements versus Impossible Foods' traditional meat-centric promotion. It also discusses the financial realities each company faces, especially following Beyond Meat's IPO, and the challenges of attracting consumers in a saturated market. The conversation underscores the delicate balance between rapid growth and maintaining product quality while navigating economic challenges.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode